Do you know what your unique selling proposition is? Do you have one? Knowing how to develop your unique selling proposition (USP) will help you speak to your ideal market, boosting company awareness and ultimately sales! Often an effective USP can be summed up in a brand tagline. Knowing how to develop a brand… Read More How to Develop Your Unique Selling Proposition (USP)
Writing a blog post can take hours. In fact, Copyblogger estimates that it takes their bloggers five to seven hours to complete a post, including researching, writing and editing. It definitely shows. Copyblogger gets an enormous amount of traffic. Their content is read, shared and re-shared over and over again. Still, there are studies that… Read More How to Write Killer Content People Actually Read and Share
Ever wonder how to create a professional looking header or banner for your social media profiles? Ready to get rid of that plain blue default background and replace it with something that truly speaks your language? With so many social media channels available you have plenty of places to promote your business, but… Read More Create Professional Looking Headers for Social Media Profiles
Your website’s ABOUT page is the second most visited page on your site, which means it’s worth spending some time writing it. Here are several tips on just how to write your ABOUT page (first person not third, if you’re hoping to build a client relationship) and what to include along with what is better… Read More How to Write an Engaging About Page
If you know anything about building a business online, then you know that content is key to online success. Content allows you to share your expertise, reach your ideal clients and build the ever-so-important relationship necessary to business success. Shared content creates brand exposure and engagement and acts like a sales force out there… Read More Video Imperative to Content Marketing Strategy
So you finally did it, you purchased a domain, connected your hosting and began setting up a WordPress site (well hopefully WordPress as it’s the best platform to build your site on). Wordpress allows you to easily install (for free) the tools that make your site come alive and help simplify the marketing… Read More Design a Professional Looking Logo Now: a Video Walkthrough
One of the most difficult areas for new businesses is how to build their list of viable prospects. For many entrepreneurs list building is painful. Let’s just call it what it is – prospecting, and nearly every sales person will tell you they hate prospecting. But it is the most important part of your… Read More Build your List of Prospects Quickly with these Website Tweaks
Have you ever looked in awe at the newbie business owner who has all her systems set-up ready to go after a couple of weeks? Or the self disciplined writer who has just completed her first book in 6 months and you’re still struggling to write your ABOUT page? What is it about some… Read More Stop Procrastinating and Just Do It
Just like any area of life you are hoping to build upon, you must start with a solid foundation, one that can support expansion. Any architect will tell you that you can’t start with the roof and work down. You must have a clear plan in place on which to build. The same holds true for… Read More Clearing the path to a thriving online business
This article will help those of you who are fed up with life inside the cubical, just trying to break free and live life on your own terms. The Internet has opened a huge door and presented numerous opportunities to create your own business where a work from home lifestyle has become very real.… Read More Break Free from the 9-5 with these Freelance Opportunities
Freedom, aaahhh, the joy, the blessing, and… the curse. We all want freedom on some level. It’s often the driving force for many entrepreneurs. While it can be extremely liberating to start your own business and take control of your own destiny, the desire for freedom can quickly lead to distraction and the so-called shiny ball syndrome.… Read More Vital Steps for New Business Success – 4 must haves
Goal Setting Success Principles – Don’t Set Another Goal Until You Read These Tips I’ve written many articles and led many seminars on lead generation, goal setting, daily productivity, and focused, consistent action. But the fact is that it does not matter how many articles you’ve read or classes you’ve attended, if you are… Read More Goal Setting Success Principles that Actually Work
How to write an engaging about page people will actually read! Do you keep putting it off because you just don’t know what to write? You’re not alone, plenty of people put off writing their ABOUT page because they just aren’t sure what to say. How much information should they share? Where do they begin?… Read More Tips on Writing an Engaging About Page
If you have a business you probably have a website and if you have a website you’ll need content. You can have visually stunning website, with great fonts, colors and design, but the most important part of your website is your content. Without quality content, your website cannot survive. Content is key! When… Read More Attract new clients with your blog post
If you’ve ever wondered what the difference is, I break it down for you here. So the next time you’re standing around at a cocktail party or maybe in an elevator and feel the need to strike up a conversation, you’ll be ready. That’s right, you’ll know exactly why marketing and sales are often lumped together… Read More Marketing vs. Sales: Similarities
You really can get your business online without going berserk There are plenty of courses teaching you how to create a simple website, but that’s like having a house with no appliances, no furniture. It may look great, but is it functional? The idea of having a website is to increase your reach so you can work… Read More Get Your Business Online without Going Berserk
So, you’ve heard about content marketing… you know it’s important, but why? And, how the heck do you actually get people to view your content? In this webinar series by Rise Up for You Founder Nada Lena, I share the reasons why your content may not be working along with the most overlooked… Read More The Most Overlooked Steps in Content Marketing
You know that Motivational Conference you went to??? Did it work? Are you still On Fire!!! OK, it’s no secret that we often need some pretty heavy doses of motivation to inspire use to action, regularly. You’re pumped, you have great ideas, but somehow the bus-y-needs of life starts to rise up and… Read More Motivation is Garbage – Mel Robbins explains
The basic principles of success are really no different online as they are offline, you need to build trust and deliver value, you do that by building a client relationship. In the world of online, that may seem a bit difficult because the Internet appears to be a non-personal medium, much like TV.… Read More How to write to ignite client engagement
Are you constantly banging your head in frustration ? Are you fed-up with information overload listening to all the latest free website traffic tactics and not being able to understand any of it? Are you sick and tired of being asked to hand over your credit card in exchange for the promise of higher Google search rankings… Read More Three Traffic Tactics that Won’t Cost You a Dime
You decided it was time to take your business seriously and finally get your website up and running. Congratulations, on taking a major step towards marketing your business as that is exactly what a website is intended to do. But now comes the part of actually promoting your site and filling it with targeted… Read More What is keyword rich content and how do I use it?
What are keywords? Keywords are the words, or combinations of words (keyphrases) that cause your website to show up on search engines (such as Google, Yahoo, and Bing). They are KEY for you to understand if you want to increase traffic to your website, reach your ideal client and grow your business. This article… Read More Keyword Basics – Reach Ideal Clients with Keywords
I read an article yesterday detailing the elements of a brilliant sales presentation. I thought it listed some great points not only for creating successful sales presentations but for what to include in your About page or on your social media profiles. I pulled excerpts of the article below and included a link if you’d like to read the full… Read More Elements of a Brilliant Sales Presentation
In this second part of the two-part series on six proven steps to grow your business online we’ll walk through the last two items necessary to leverage the power of the Internet to successfully grow your business online. There is a strategy to building a business, any business offline for online. Any successful business requires an intention,… Read More Six proven steps to grow your business online – 2
What are the necessary ingredients to build your business? It seems to be an age old struggle, you had a bright idea and decided to start your business, you have a few clients but what next? After all there are not enough hours in the week to keep juggling the networking events, content development, social… Read More Six proven steps to grow your business online
How do you quickly build a strong, viable online business? Take a lesson from successful businesses, both online and off, regardless of the industry. Successful companies and people know the importance of training, task management tools and effective marketing campaigns in order to strengthen their abilities, position themselves in the marketplace and generate traffic. Think… Read More How to Quickly Build an Online Business
How to develop a successful brand tagline that works! As the year comes to a close, it’s only natural to review our goals and take an honest look at where we’ve been, and where we’re headed in order to determine the adjustments that may be necessary. For many entrepreneurs and small business owners that reflection… Read More How to Develop a Successful Brand Tagline
As consultants, coaches or online marketers we’re often told to share our story of success, but what if you’re just getting started? What can you possibly share? That seems to be an ongoing question for many people just getting their business up and running. And it’s that one question that tends to create the brick wall for most new… Read More Developing Clarity and the Self-Confidence that Leads to Success
The Clarity, Confidence and Purpose Fueling the Olympics Anyone who caught the mental showdown between Michael Phelps and Chad Le Clos the other night witnessed the strength of sheer clarity, confidence and purpose that seem to fueling the Olympics. Le Clos took home the gold at the London games, beating Phelps at his signature event… Read More Clarity, Confidence and Purpose Fueling the Olympics
Blogging Success Blueprint – 5 steps to creating a successful blog The following 5 steps are key to setting up a successful blog. According to CNET news there’s a new blog created every half second – which means there’s plenty of information circulating out there on the worldwide web, so how can you get your blog… Read More Blogging Success Blueprint
