Vital Steps for New Business Success – 4 must haves

the freedom of new business success

Freedom, aaahhh, the joy, the blessing, and… the curse. We all want freedom on some level. It’s often the driving force for many entrepreneurs. While it can be extremely liberating to start your own business and take control of your own destiny, the desire for freedom can quickly lead to distraction and the so-called shiny ball syndrome.   Distraction is a common mistake for…

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Keys to boosting sales through effective marketing 

        One of the most common mistakes people make is that they don’t market their business consistently to have any sort of impact. Marketing leads to sales and sales is the lifeblood of any business, regardless of the business.   Or as Shark Tank’s Kevin O’Leary would say, “You have no business. You have a hobby.”  Ugh…

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I’ll Buy the Why!

I'd like to Buy the Why

We hear it often these days, “What is your why?”     As entrepreneurs we’re told to understand our why.  What is the driving force behind what we do?     The idea is that once we truly understand our “Why”, then we can tap into the inspiration necessary to propel us to success.    “What is your Why?”…

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Create Professional Looking Headers for Social Media Profiles

  Ever wonder how to create a professional looking header or banner for your social media profiles? Ready to get rid of that plain blue default background and replace it with something that truly speaks your language?   With so many social media channels available you have plenty of places to promote your business, but each channel has different…

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Business development tactics to grow your business

grow your business through business development tactics

Business development is a necessary and ongoing part of growing a business, whether that business is online or offline. It’s about creating long-term value for your clients and industry, value which ultimately is the lifeblood of a successful business. How you create that value and get it to your ideal market is key to growing your business. Identifying opportunities…

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How to Manifest your Goals this New Year – 2018

Tips for how to manifest your goals

  Recently read the following article on success.com, thought I’d republish it as I agree wholeheartedly with the writer.  In fact, I also caution in one of my articles on effective goal setting, about being extremely cautious when it comes to sharing your goals.  The principles are quite useful if you want to know just how to manifest your…

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The Amazing Power of Gratitude

Happy Thanksgiving!   Today in the U.S. we’re taking a moment to give thanks. In the spirit of gratitude I’ll share a message by Benedictine Monk Brother David Steindl Rast which I believe best sums up the power of gratitude:   If you are grateful, you are NOT fearful.   If you are grateful you act out of a…

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Safe, Eco-Friendly Clothing

  Safe, Eco Friendly, Sustainable all words we hear associated with the environment, food, cars and now thankfully our clothing.  Many companies worldwide have transformed the way clothing is made, producing ethically minded, sustainable, all natural clothing without damage to humans, animals or the environment.  Here is a list of several companies currently leading the charge of eco-friendly garments:…

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Tips to build a strong online presence and boost sales

When it comes to starting your own business and branching out into the online world, it is essential to build a strong online presence to increase sales. Although it can be frustrating at times especially when your starting off, it can be extremely rewarding in many ways. Through the expansion of your online presence, your brand and company will gain exposure,…

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Six proven steps to grow your business online

Reach your peak with goal setting success principles

  What are the necessary ingredients to build your business?  It seems to be an age old struggle, you had a bright idea and decided to start your business, you have a few clients but what next?  After all there are not enough hours in the week to keep juggling the networking events, content development, social sharing etc.  It’s  overwhelming,…

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How to write to ignite client engagement

Writing to reach your clients

    The basic principles of success are really no different online as they are offline, you need to build trust and deliver value, you do that by building a client relationship.  In the world of online, that may seem a bit difficult because the Internet appears to be a non-personal medium, much like TV. Yet, unlike TV, it’s…

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Attract new clients with your blog post

regular posting will attract clients

  If you have a business you probably have a website and if you have a website you’ll need content. You can have visually stunning website, with great fonts, colors and design, but the most important part of your website is your content. Without quality content, your website cannot survive. Content is key!   When you first started a website…

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How to Develop Your Unique Selling Proposition (USP)

Learn to develop your Unique Selling Proposition

  Do you know what your unique selling proposition is?  Do you have one?   Knowing how to develop your unique selling proposition (USP) will help you speak to your ideal market, boosting company awareness and ultimately sales! Often an effective USP can be summed up in a brand tagline. Knowing how to develop a brand tagline that speaks to your…

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How to Write Killer Content People Actually Read and Share

Writing a blog post can take hours. In fact, Copyblogger estimates that it takes their bloggers five to seven hours to complete a post, including researching, writing and editing. It definitely shows. Copyblogger gets an enormous amount of traffic. Their content is read, shared and re-shared over and over again. Still, there are studies that say many bloggers spend…

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How to Write an Engaging About Page

take the About page quiz t

Your website’s ABOUT page is the second most visited page on your site, which means it’s worth spending some time writing it. Here are several tips on just how to write your ABOUT page (first person not third, if you’re hoping to build a client relationship) and what to include along with what is better left unsaid! How to…

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Video Imperative to Content Marketing Strategy

Video imperative to your content marketing plan

  If you know anything about building a business online, then you know that content is key to online success.  Content allows you to share your expertise, reach your ideal clients and build the ever-so-important relationship necessary to business success.  Shared content creates brand exposure and engagement and acts like a sales force out there in the world singing…

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Stop Procrastinating and Just Do It

SMART goals to stop procrastination

  Have you ever looked in awe at the newbie business owner who has all her systems set-up ready to go after a couple of weeks? Or the self disciplined writer who has just completed her first book in 6 months and you’re still struggling to write your ABOUT page?  What is it about some people that they just…

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Clearing the path to a thriving online business

action required to clear the path for success

  Just like any area of life you are hoping to build upon, you must start with a solid foundation, one that can support expansion. Any architect will tell you that you can’t start with the roof and work down. You must have a clear plan in place on which to build.   The same holds true for business, whether it’s offline…

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Goal Setting Success Principles that Actually Work

  I’ve written many articles and led many seminars on lead generation, goal setting, daily productivity, and focused, consistent action. But the fact is that it does not matter how many articles you’ve read or classes you’ve attended, if you are not seeing much progress in your business you may need knowledge from the inside out rather than the…

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Tips on Writing an Engaging About Page

start writing an engaging about page

How to write an engaging about page people will actually read! Do you keep putting it off because you just don’t know what to write? You’re not alone, plenty of people put off writing their ABOUT page because they just aren’t sure what to say. How much information should they share? Where do they begin? Should they write in…

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Marketing vs. Sales: Similarities

  If you’ve ever wondered what the difference is, I break it down for you here.  So the next time you’re standing around at a cocktail party or maybe in an elevator and feel the need to strike up a conversation, you’ll be ready. That’s right, you’ll know exactly why marketing and sales are often lumped together and just what the…

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