Keys to boosting sales through effective marketing 

One of the most common mistakes people make is that they don’t market their business consistently to have any sort of impact. Marketing leads to sales and sales is the lifeblood of any business, regardless of the business.   Or as Shark Tank’s Kevin O’Leary would say, “You have no business. You have a hobby.”  Ugh – that’s a harsh…

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How to Develop Your Unique Selling Proposition (USP)

Learn to develop your Unique Selling Proposition

  Do you know what your unique selling proposition is?  Do you have one?   Knowing how to develop your unique selling proposition (USP) will help you speak to your ideal market, boosting company awareness and ultimately sales! Often an effective USP can be summed up in a brand tagline. Knowing how to develop a brand tagline that speaks to your…

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How to Develop a Successful Brand Tagline

How to develop a successful brand tagline that works! As the year comes to a close, it’s only natural to review our goals and take an honest look at where we’ve been, and where we’re headed in order to determine the adjustments that may be necessary. For many entrepreneurs and small business owners that reflection probably includes a look…

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