When it comes to starting your own business and branching out into the online world, it is essential to build a strong online presence to increase sales. Although it can be frustrating at times especially when your starting off, it can be extremely rewarding in many ways. Through the expansion of your online presence, your brand and company will gain exposure,…
The basic principles of success are really no different online as they are offline, you need to build trust and deliver value, you do that by building a client relationship. In the world of online, that may seem a bit difficult because the Internet appears to be a non-personal medium, much like TV. Yet, unlike TV, it’s…
If you have a business you probably have a website and if you have a website you’ll need content. You can have visually stunning website, with great fonts, colors and design, but the most important part of your website is your content. Without quality content, your website cannot survive. Content is key! When you first started a…
Do you know what your unique selling proposition is? Do you have one? Knowing how to develop your unique selling proposition (USP) will help you speak to your ideal market, boosting company awareness and ultimately sales! Often an effective USP can be summed up in a brand tagline. Knowing how to develop a brand tagline that speaks to your…
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Table of Contents1Simplify to amplify – clarity…
